Using the Content Gaps Tab

In this article

• What Is the Content Gaps Tab
• How to Access the Content Gaps Tab
• Understanding the Content Gaps View
• Drilling down into content gaps
• Content Recommendations

What Is the Content Gaps Tab

The Content Gaps tab replaces the previous Consider Training tab and provides a more actionable way to understand what content is missing from your website.

With this update, you can:

• Identify gaps in your existing content
• See which topics you may not be covering
• Understand what information users are looking for
• Take direct action to improve your site

How to Access the Content Gaps Tab

1. In the main navigation, go to Analytics
2. Click on Content Gaps

Understanding the Content Gaps View

If you prefer to view your content gaps chronologically, you can

• Click on "recent" next to "By topic" on the right hand side. This will display the more traditional Consider Training view you’re familiar with.

When you open the Content Gaps tab, you’ll see a new, organized view of missing content across your website.

• Content gaps are grouped into topics
• Each item is labeled based on the topic it falls under
• You can use filters to view gaps by specific topics

If you select a topic, you’ll see all identified gaps categorized into sections, making it easier to understand where your content may be lacking.

Drilling Down Into Content Gaps

Within each topic:

• Content is organized into Subcategories and questions
• Clicking into a Subcategory reveals individual questions
• This allows you to drill down into specific areas where content is missing

When you click into a question, you can:

• View the conversation
• Train the response
• Dismiss the item

Content Recommendations

Add to Page

We recommend adding content to an existing page on your website.

• You’ll see a suggested page where the content should be added
• This helps you enhance pages that are already relevant

Create Page

We recommend creating a new page.

• This appears when no existing page matches the topic
• It indicates an opportunity to expand your website with new content

Out of scope

We recommend ignoring these questions

• There's no need to answer these on your website as it's not relevant to you